Taylor's New Jeans!
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 Taylor Swift has signed an exclusive agreement with L.e.i. jeans to be the face of their 2008 Back To School advertising campaign. The line was created for juniors, junior plus and girls. Taylor told Y108, "I just signed on with L.e.i. jeans, which are this amazing and affordable brand of jeans, and it stands for Life, Energy, Intelligence, and I just thought that was really cool. We've loved working with them and the photo shoot that we did was so much fun." The ad campaign will debut in August issues of select fashion and entertainment magazines, including Teen Vogue, Cosmopolitan, Seventeen and US Weekly. |
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